CASE STUDY – AI / ML

Boosting e-commerce sales by adopting AI and ML techniques

Customer

Location: USA

Industry:

Employees: 1700

Turnover: $1.2 Bln

An online marketplace offering a curated collection of styles from renowned brands
Goal: increase sales and decrease costs
Solution – implemented various tools based on AI and ML:
- Recommendation and Search Engines based on AI
- Fraud detection, Ad campaign management
- ASR systems for optimizing customer support
- Other tools based on NLP, Computer Vision and others
KPI: Sales increase by 12.6% measured by A/B testing,
Cost decrease by $4 Mln yearly